cytiva
challenge
Staff empower the brands they work for. More and more this is becoming a trend on social media and broader marketing campaigns.
Cytiva wanted to recreate this for themselves.
The aim was to create a video, for both internal and external usage, to showcase their employees. The final product needed to demonstrate how they bring people together through the connection of Cytiva products.
brand video
our process
We began to craft a story that captured Cytiva’s global impact.
Our aim?
To showcase the diversity and humanity of Cytiva’s workforce while highlighting the shared values that unite them. The challenge was to create a video that didn’t just connect people but also conveyed the heart of Cytiva’s culture and mission.
customer quote goes here, nearly all the established agencies rely on images and motion with very little text (people are used to digesting content fast eg reels)
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
solution
The final video featured real stories from Cytiva employees, capturing the humanity behind the brand.
Through a powerful narrative of unity and connection, we showcased how, despite diverse backgrounds, Cytiva’s people are united by a shared purpose to make a global impact.
Animated graphics and visual elements added depth to the storytelling, reinforcing Cytiva’s brand identity and values and making the video both engaging and memorable.
results / impact
With a new suite of video assets, Cytiva launched brand activation campaigns to highlight the culture of the business, the humanity in those that deliver the service and celebrate the people that keep their organization operating.
147%
increase
in views
32
assets
created
conclusion
By authentically capturing the stories of its employees and integrating them into a compelling narrative, we were able to humanize the Cytiva brand and convey its values and culture to a global audience. Including animation within the video, we created a dynamic assets that can act as an evergreen piece of content for campaigns in the future.
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