aldermore
challenge
Instagram has become a key platform for brands to stand out, Aldermore wanted to make its mark.
They needed a strategy that showcased their brand personality while also educating audiences about their services and the financial industry.
They were looking for an agency that could craft a strategic organic social plan, provide detailed reporting, and create content that boosted awareness and engagement.
Abstract was the answer.
social media management
our process
What were other competitors doing? Where were they failing? Where could Aldermore shine?
We had to answer all these questions first before we could embark on our social strategy.
Our goal was to position the brand as one that truly cares—seeing both customers and employees as more than just numbers.
Aldermore’s Instagram had to feel real, relatable, and engaging, showcasing internal initiatives while also sharing valuable, educational content.
to animate
to animate
to animate
customer quote goes here, nearly all the established agencies rely on images and motion with very little text (people are used to digesting content fast eg reels)
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
solution
We crafted a dynamic set of assets each month, aligned with a thematic focus that highlighted their services while positioning them as thought leaders in the financial space.
We balanced education with engagement, curating their feed in a visually striking grid format that not only stood out but was instantly recognizable as Aldermore.
results / impact
Using strategy-led social, Aldermore saw significant follower growth, more clicks, and higher engagement across the board.
As the account gained momentum, internal stakeholders got fully onboard, culminating in a live story takeover for ‘Aldermore Day’ that sparked over 9,000 engagements across platforms.
147%
increase
in views
32
assets
created
conclusion
Addressing the challenge of crafting a distinctive Instagram strategy that resonated with the brand's ethos while serving as an informative hub for financial insights, Abstract stepped up to the plate. This approach not only showcased Aldermore's services but also underscored its commitment to authenticity and engagement with its audience.
Balancing informative content with captivating visuals, we curated Aldermore's Instagram feed into a visually stunning grid format that captivated attention and set it apart from the competition.
This success serves as a testament to the effectiveness of our approach in driving brand awareness, fostering engagement, and cultivating a vibrant online community around the Aldermore brand.
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